PuttGenius Brand System

Look at the hole.
Hear the genius.

A luxury golf instrument that happens to be AI. Forged-precision craft (Miura), moody restraint (Greyson), and one electric-lime edge. This page is the living source of truth - every token rendered live.

Dark, refined, craft-obsessed Lime = one edge per viewport The sound is the product No build step
01 / Color

The palette is locked

Pulled from the shipped site. Deep green carries everything; lime is the reward. Extend the ramps, don't replace the core.

Core

Green ramp - sequential, data-viz + depth

Categorical - muted luxury, not neon

Lime is a scalpel. One lime moment per viewport. Never a background fill, never body text. It is the reward signal - dilute it and you kill the Pavlov metaphor that the whole product rests on.
02 / Type

Two faces, one mono

Archivo Black for display weight. Inter for everything readable. IBM Plex Mono for telemetry and data - the "instrument" voice.

Display / Archivo Black
clamp 56-104pxPure putt
H2 / Archivo Black
clamp 34-52pxHear the genius
H3 / Archivo Black
26pxThe conditioning loop
Lede / Inter 400
19pxYour eyes never leave the hole. Sensors and sound build automaticity.
Body / Inter 400
17pxThe putter isn't the problem. Your brain is. Elite putters lock onto the target and trust the stroke.
Eyebrow / Inter 700
12px · .28em · upperThe insight
Mono / Plex Mono
13px - telemetry1.42 m/s · entry +2.1° · 6.2 in past
03 / Spacing

8-point scale

Every gap, pad, and margin snaps to this. Named tokens, no magic numbers.

04 / Components

Building blocks

Shown in the current theme. Toggle top-right to check both. Every state lives here.

Buttons

Join the waitlist

Form

Submit

Handicap chips

HCP 4.2 ▼ 0.8 Field avg 12.1 3-6 ft: 61%

Stat tile

+1.8
Strokes gained putting, last 20 rounds
Drill · Speed
The 6-inch ladder

Roll every putt to die 6 inches past. The dock grades arrival speed and rewards the optimal pace.

+0.4 SG avg gainStart →
Drill · Short range
Eyes-up gate

Make ten in a row from 4 ft without looking down. The tone confirms, not your eyes.

Tuned to your miss patternStart →
05 / Data-viz

Make rate by distance

The green ramp carries sequential data; categorical colors stay muted so lime reads as "best." Sample only - real charts pull live telemetry.

You Field average
06 / Motion & sound

The sound is a brand asset

Equal rank to the wordmark. A singing-bowl reward ladder - higher tone = better strike. Full spec in SOUND.md; this player runs the master synthesis (528 Hz fundamental, ~1.7 Hz beat shimmer, inharmonic partials, 3.2s decay). All motion respects reduced-motion; sound never autoplays.

The reward ladder. 528 Hz is the confidence tone - the reward your brain chases. A missed strike plays nothing: silence is the negative signal, never a harsh buzz. Tap each tier.

07 / Voice

Short. Declarative. Earned.

Authority without hype. Plain talk over jargon. Confidence that comes from craft, the way Miura lets the iron speak.

Do
  • "The putter isn't the problem. Your brain is."
  • "Make or miss, your brain hears nothing."
  • "The sound replaces the scorecard."
  • Lead with the truth. Cut the warm-up.
Don't
  • "Revolutionary AI-powered smart putting ecosystem!"
  • Exclamation marks. Buzzwords. Hype stacks.
  • Explaining the obvious or hedging real claims.
  • Sounding like a SaaS startup. You're an instrument.